Annemarie van Riet
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Retail design inspired by a modern art like grid

HIXX, Luxembourg 2017 - 2018

 
 

In this 1500m2 multibrand store, shopping zones are arranged in modern art like colour grids to simplify shopping. 

 
 
 
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Design Strategy
Interior Design
Customer Experience

Client: Nightingale
Construction: Biesmans
Location: Luxemburg

 

HIXX,
LUXEMBURG

In this 1500m2 multibrand store, shopping zones are arranged in modern art like colour grids to simplify shopping.

At the heart of each zone is the trendcorner,  a ceiling mounted cylindrical structure that functions as a beacon and strong visual element in the design taking advantage of the 5 metre high ceilings.  Here an ever changing display showcases new designs, international trends and exciting new launches.  The upper steel structure is lit from within to glow.  The whole has been developed to maximise storytelling and merchandising flexibility: mannequins are suspended from the upper part whilst merchandise can be hung from the structure on mid level or shown folded on its base.  

The grid like feeling is repeated in the wall fixtures that are composed along rectangular lines of modular elements such as hanging, shelves, posters and light boxes.

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