Spaces and experiences are for me the most powerful communication tools available to boost your business and engage your customer. I have one main objective: to use my 25 years experience in interior design, marketing and business development to help realise projects for business owners, agencies, consultants and brand owners.
Through 50+ projects across 10 sectors and 4 countries I have designed concept shops, cafes and premium interiors; I have launched a new line of furniture, art directed a webshop and developed the concept of an innovative kitchen brand. I am known to expand my clients’ vision through asking challenging questions: What word do you want to own? Why is your customer buying from you? What are you selling your customer? What emotional response are you after?
I love working with people with a vision who need to create order from chaos. I love to make ideas workeable and translate them into action. I am a simplifier and a solutionist.
My habitat is the sector of lifestyle either design (luxury, premium, modern brands) or food (healthy brands) with brands that want to make a difference and build sustainably for the long haul, whether a freelance project or long term assignment.
Interior design / Brand experiences / Creative marketing spaces / Project management / Art direction
2009 - now Freelancer
2015 - 2017 Peter van Cronenburg, Senior Project Director / Ghent
2007 - 2012 Vincent Van Duysen, Interior Architect / Antwerp
2004 - 2006 Arclinea Design, Interior Designer / Sydney
2000 - 2004 HVR Interiors and Red Jacket, Interior Designer / London
1996 - 1999 British American Tobacco, Licensing Manager / London
1992 - 1995 Grey Advertising, Account Manager / Brussels
1999 - 2000 Interior Design, The Interior Design School / London
1992 Master in Marketing, Vlerick Business School / Ghent
1986 - 1991 Master in Consumer Psychology, KU Leuven / Leuven